I've won a lot of awards for the Sideways poster, AI, Society of Illustrators, and the Key Award- poster design's Oscar- for best comedy poster. There's a story behind the making of this. The funniest part is that they used one of my sketches for the final art. I had no idea until I saw it. When the job came in from Stephanie Allen at Fox Searchlight, I was delighted, of course, and determined to land this one for illustrators everywhere. It's been a long time since we've seen illustrated movie posters like this - I am referring to the simple graphic posters of the late 50's and sixties by people like Tommy Ungerer and Saul Bass. So I did dozens of sketches. The director, Alexander Payne, had seen a cover that I'd done for the L.A. Times Magazine about alienation in Southern California and wanted to capture the same feeling of anger and malaise. It did help that I had Paul Giomatti as the star
Christian Struzen, my designer, turned the bottle on